Join designers Nick Longo and Andrew Hochradel on Adobe Live for Office Hours! Office Hours is a weekly show that helps you level up your creative career. From portfolios to process, each week is packed with insights and advice. Join us with your questions as we dive into a new topic each week. This week’s Office Hours will cover creative inspirations and highlighting the work that has inspired us! Join the Adobe Student Discord channel: http://bit.ly/FallSemester-AL Class Syllabus: https://assets.adobe.com/public/c49bf39e-59e2-4e1b-5b55-f2b10af833a8 Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo ----- Join us LIVE on Behance: https://www.behance.net/live/adobelive Chapters 00:00 start 4:35 Intro to Today’s Stream Topics 5:45 Show and Tell Explanation 6:35 Inspiration 7:55 Inspiration is Only Beneficial if it Inspires Action 10:55 How to Be Inspired 14:35 Be Inspired by Everything 17:40 Inspiration Isn’t the Product 23:10 Inspiration is an Eternal and Always Renewing Resource 24:10 Inspiration Doesn’t Always Result in What You Think it Will. Let it Surprise You. 27:25 Inspiration Resources 45:50 Inspiring Artists

Join designers Nick Longo and Andrew Hochradel on Adobe Live for Office Hours! Office Hours is a weekly show that helps you level up your creative career. From portfolios to process, each week is packed with insights and advice. This week is a POP Quiz! Participate and join in on the chat to win prizes. Join the Adobe Student Discord channel: http://bit.ly/FallSemester-AL Class Syllabus: https://assets.adobe.com/public/c49bf39e-59e2-4e1b-5b55-f2b10af833a8 Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo ----- Join us LIVE on Behance: https://www.behance.net/live/adobelive Chapters 00:00 start 6:30 Design Jeopardy!

Join Creative Executive Nick Longo as he uses Adobe Illustrator and Dimension to design an insta-worthy 3D influencer box for Schocolat, a healthy plant based alternative to chocolate spread. This week he’ll leverage existing brand assets, share how to work on a budget and incorporate real time client feedback in this packaging design crash course! Guest Nick Longo is the creative executive behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo Host Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco Featured client - https://spreadshocolat.com/ ----- Join us on Behance: https://www.behance.net/live Chapters 00:00 Start 05:55 Recap of package design project 14:53 Using feedback from the client to inform the design changes 18:58 Designing for the box wall flap 28:29 Placing text for specific directions 34:05 Placing social media tags so they are visible in pictures 38: 54 Designing for the inside of the box 43:04 Using approved copy to create messaging for inside of the box 48:30 Creating fun text for the side flaps 50:35 Bringing the project in to Adobe Dimension to see a 3d mockup 54:39 Adding assets to Dimension to build out the mockup in Dimension 1:05:09 Placing the mockup in a setting - adding a background 1:13:26 Exporting mockup for Aero 1:17:30 Viewing the product in Aero 1:23:55 Rendering an image from Dimension 1:28:01 Review of the AI daily creative challenge 1:41:03 Recap of the rebrand and packaging design project

Join Creative Executive Nick Longo as he uses Adobe Illustrator and Dimension to design an insta-worthy 3D influencer box for Schocolat, a healthy plant based alternative to chocolate spread. This week he’ll leverage existing brand assets, share how to work on a budget and incorporate real time client feedback in this packaging design crash course! Guest Nick Longo is the creative executive behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo Host Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco Featured client - https://spreadshocolat.com/ ----- Join us on Behance: https://www.behance.net/live Chapters 00:00 Start 02:00 Recap of Nick’s work 06:56 Introduction to the package design project - Influencer Box 18:01 Starting the package design - die line box diagram from printer 22:45 Designing to put two products in one box 26:32 Working with type 32:10 Editing the fonts to be print ready 36:30 Adding imagery to the package box 43:34 Continuing to design adding necessary callouts 47:19 Back away from the design to get a fresh look 52:30 Adding the chocolate wave suggestion from chat 59:22 Adding copy notes from the client 1:02:00 Bringing in product imagery 1:07:30 Get copy sign off from client before going to print 1:10:50 Designing the “reveal” of the box 1:16:33 Font sizing for readability 1:19:54 Adding social media contacts to the box 1:23:45 Creating a pattern with text 1:32:15 Review of the AI daily creative challenge 1:46:42 Recap of day 1 of the package design project

If you’re new, Subscribe! → http://bit.ly/Subscribe-to-Mof1Podcast HOT SEAT: NICK LONGO Join us from Pop-Up Crop 2018 live from Portland as we talk with some of the amazingly talented speakers and attendees from above the conference floor. Thanks again to our amazing sponsor Tranter Grey for making it all possible! http://trantergrey.com Read more here → http://hotseat.mof1podcast.com/ Support us on Patreon → https://www.patreon.com/mof1podcast Website → http://www.mof1podcast.com/ Facebook → https://facebook.com/mof1podcast/ Twitter → https://twitter.com/mof1podcast Instagram → https://instagram.com/mof1podcast/ iTunes → https://itunes.apple.com/us/podcast/mof1-podcast/id1074500173

Join Creative Executive Nick Longo on Adobe Live as he designs the identity and branding assets for a fictional client in Illustrator and Photoshop CC. Today, Nick finalizes 4 logo designs and creates brand assets & mockups for the fictitious boutique hotel, Yukon! Nick has over 20 years of design experience in the retail industry. He owns and operates his own branding agency that specializes in product launches, corporate identity and retail execution. ----- ►Check out Nick’s Behance: https://www.behance.net/longo ►Click HERE for part 1: https://www.youtube.com/watch?v=C560VJLngQY Recap: 4:38 Work begins: 16:10 How to create your own mockup: 17:50 Getting started in Adobe Dimension: 37:20 Where to find great mockups for free: 45:30 Presenting your logos to the client: 46:15 Student projects: 1:19:42 ► Click HERE to watch LIVE: http://bit.ly/AdobeLiveBe ► Click HERE to watch REPLAYS: http://bit.ly/AdobeLiveReplays ► View our SCHEDULE: http://bit.ly/AdobeLiveSchedule Music by Chillhop & Andrew Applepie http://chillhop.com/listen https://andrewapplepie.com/

Join Creative Executive Nick Longo on Adobe Live as he designs the identity and branding assets for a fictional client in Illustrator and Photoshop CC. Today, Nick sketches logo concepts in Illustrator Draw before refining two logo designs in Illustrator CC! Nick has over 20 years of design experience in the retail industry. He owns and operates his own branding agency that specializes in product launches, corporate identity and retail execution. ----- ►Check out Nick’s Behance: https://www.behance.net/longo ►Click HERE for part 3: https://www.youtube.com/watch?v=F75nwMyatIM Recap: 4:45 Work begins: 11:15 How to use an Offset Path: 12:45 How to use a Compound Path: 17:55 How to use Envelope Distort: 28:05 Finding great color combinations: 49:40 How to use Recolor Artwork: 54:30 ► Click HERE to watch LIVE: http://bit.ly/AdobeLiveBe ► Click HERE to watch REPLAYS: http://bit.ly/AdobeLiveReplays ► View our SCHEDULE: http://bit.ly/AdobeLiveSchedule Music by Chillhop & Andrew Applepie http://chillhop.com/listen https://andrewapplepie.com/

Join Creative Executive Nick Longo on Adobe Live as he designs the identity and branding assets for a fictional client in Illustrator and Photoshop CC. Today, Nick will establish the brand values, positioning, archetype for a fictional boutique hotel called Yukon. Stay tuned and learn from Nick as he teaches a 6 week design course in 3 days! Nick has over 20 years of design experience in the retail industry. He owns and operates his own branding agency that specializes in product launches, corporate identity and retail execution. ----- ►Check out Nick’s Behance: https://www.behance.net/longo ►Click HERE for part 2: https://www.youtube.com/watch?v=MT76Earyxi0 Intro: 3:25 Plan for the week: 13:20 Brands & Branding 101: 20:40 Work begins: 43:18 Wrap up: 1:20:51 ► Click HERE to watch LIVE: http://bit.ly/AdobeLiveBe ► Click HERE to watch REPLAYS: http://bit.ly/AdobeLiveReplays ► View our SCHEDULE: http://bit.ly/AdobeLiveSchedule Music by Chillhop & Andrew Applepie http://chillhop.com/listen https://andrewapplepie.com/

Check out Creative Director Nick Longo on Adobe Live as he creates logos for a walk-up pasta bar in Adobe Illustrator. This week Nick will highlight the power of an entire brand system and how restaurants can use their branding to their advantage in light of current difficulties within the restaurant industry. Guest Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo Host Alex Lazaris is the Creative Director of Lazaris, an independent brand studio based in Portland: https://www.behance.net/alexlazaris ----- Join us on Behance: https://www.behance.net/live Chapters 00:00 Start 05:00 Recap 15:50 Typing text on a path 22:00 Making patterns 35:00 Choosing the perfect font 51:10 Picking out colors 01:02:00 Creating logos and logo variations 01:38:10 Creating mockups

Check out Creative Director Nick Longo on Adobe Live as he creates logos for a walk-up pasta bar in Adobe Illustrator. This week Nick will highlight the power of an entire brand system and how restaurants can use their branding to their advantage in light of current difficulties within the restaurant industry. Guest Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo Host Alex Lazaris is the Creative Director of Lazaris, an independent brand studio based in Portland: https://www.behance.net/alexlazaris ----- Join us on Behance: https://www.behance.net/adobelive Chapters 00:00 Start 01:20 Intro of Nick 06:30 the project overview/style guide 17:00 Nicks toolbar/workspace layout 19:30 transitioning from sketches to vectors 27:25 Do you create the wordmark before or after the design? 45:30 Using the Step & Repeat feature 47:30 Using the width tool 01:07:15 Brainstorming process for Nick 01:10:15 Extracting themes in Adobe Color