top of page
SPEAKING ENGAGEMENTS

SOMETHING

TO TALK ABOUT

File Dec 11, 2 19 56 PM.jpeg

MEET NICK LONGO

Nick Longo is a lover of all things "branding." Born and raised in Southern California, he leads Longo Designs, a food & beverage based branding studio focusing on strategic, story-telling design. In addition, In addition to being a design instructor at his alma mater, California State University, Northridge, Nick also co-hosts the Deeply Graphic Designcast, plus he produces and hosts the Office Hours show on Adobe Live. Previously, Nick co-managed Equity Marketing, a leading promotional products company in Los Angeles, overseeing custom retail product development for clients such as Kellogg’s, Kohl’s, Burger King, Macy’s, Kraft Foods, DreamWorks, and Starbucks. He has partnered with over 150 internationally known entertainment brand licenses and has successfully developed 1000+ product launches in various industries.

 

Currently available for In-person or Virtual Keynotes, Workshops, Corporate Bootcamps, Hostings or any Creative Conference needs.

Untitled-1.jpg

VIDEO APPEARANCES

Office Hours - Fall Curriculum with Andrew Hochradel & Nick Longo - Episode 14
56:56
Designing an Influencer Box with Nick Longo - 2 of 2
01:57:16
Adobe Creative Cloud

Designing an Influencer Box with Nick Longo - 2 of 2

Join Creative Executive Nick Longo as he uses Adobe Illustrator and Dimension to design an insta-worthy 3D influencer box for Schocolat, a healthy plant based alternative to chocolate spread. This week he’ll leverage existing brand assets, share how to work on a budget and incorporate real time client feedback in this packaging design crash course! Guest Nick Longo is the creative executive behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo Host Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco Featured client - https://spreadshocolat.com/ ----- Join us on Behance: https://www.behance.net/live Chapters 00:00 Start 05:55 Recap of package design project 14:53 Using feedback from the client to inform the design changes 18:58 Designing for the box wall flap 28:29 Placing text for specific directions 34:05 Placing social media tags so they are visible in pictures 38: 54 Designing for the inside of the box 43:04 Using approved copy to create messaging for inside of the box 48:30 Creating fun text for the side flaps 50:35 Bringing the project in to Adobe Dimension to see a 3d mockup 54:39 Adding assets to Dimension to build out the mockup in Dimension 1:05:09 Placing the mockup in a setting - adding a background 1:13:26 Exporting mockup for Aero 1:17:30 Viewing the product in Aero 1:23:55 Rendering an image from Dimension 1:28:01 Review of the AI daily creative challenge 1:41:03 Recap of the rebrand and packaging design project
Designing an Influencer Box with Nick Longo - 1 of 2
01:56:26
Adobe Creative Cloud

Designing an Influencer Box with Nick Longo - 1 of 2

Join Creative Executive Nick Longo as he uses Adobe Illustrator and Dimension to design an insta-worthy 3D influencer box for Schocolat, a healthy plant based alternative to chocolate spread. This week he’ll leverage existing brand assets, share how to work on a budget and incorporate real time client feedback in this packaging design crash course! Guest Nick Longo is the creative executive behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo Host Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco Featured client - https://spreadshocolat.com/ ----- Join us on Behance: https://www.behance.net/live Chapters 00:00 Start 02:00 Recap of Nick’s work 06:56 Introduction to the package design project - Influencer Box 18:01 Starting the package design - die line box diagram from printer 22:45 Designing to put two products in one box 26:32 Working with type 32:10 Editing the fonts to be print ready 36:30 Adding imagery to the package box 43:34 Continuing to design adding necessary callouts 47:19 Back away from the design to get a fresh look 52:30 Adding the chocolate wave suggestion from chat 59:22 Adding copy notes from the client 1:02:00 Bringing in product imagery 1:07:30 Get copy sign off from client before going to print 1:10:50 Designing the “reveal” of the box 1:16:33 Font sizing for readability 1:19:54 Adding social media contacts to the box 1:23:45 Creating a pattern with text 1:32:15 Review of the AI daily creative challenge 1:46:42 Recap of day 1 of the package design project