SPEAKING ENGAGEMENTS

SOMETHING

TO TALK ABOUT

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MEET NICK LONGO

Nick Longo is a lover of all things "branding." Born and raised in Southern California, he leads Longo Designs, a food & beverage based branding studio focusing on strategic, story-telling design. In addition, In addition to being a design instructor at his alma mater, California State University, Northridge, Nick also co-hosts the Deeply Graphic Designcast, plus he produces and hosts the Office Hours show on Adobe Live. Previously, Nick co-managed Equity Marketing, a leading promotional products company in Los Angeles, overseeing custom retail product development for clients such as Kellogg’s, Kohl’s, Burger King, Macy’s, Kraft Foods, DreamWorks, and Starbucks. He has partnered with over 150 internationally known entertainment brand licenses and has successfully developed 1000+ product launches in various industries.

 

Currently available for In-person or Virtual Keynotes, Workshops, Corporate Bootcamps, Hostings or any Creative Conference needs.

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VIDEO APPEARANCES

Office Hours - Fall Curriculum with Andrew Hochradel & Nick Longo - Episode 14
56:56
Designing an Influencer Box with Nick Longo - 2 of 2
01:57:16
Adobe Creative Cloud

Designing an Influencer Box with Nick Longo - 2 of 2

Join Creative Executive Nick Longo as he uses Adobe Illustrator and Dimension to design an insta-worthy 3D influencer box for Schocolat, a healthy plant based alternative to chocolate spread. This week he’ll leverage existing brand assets, share how to work on a budget and incorporate real time client feedback in this packaging design crash course! Guest Nick Longo is the creative executive behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo Host Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco Featured client - https://spreadshocolat.com/ ----- Join us on Behance: https://www.behance.net/live Chapters 00:00 Start 05:55 Recap of package design project 14:53 Using feedback from the client to inform the design changes 18:58 Designing for the box wall flap 28:29 Placing text for specific directions 34:05 Placing social media tags so they are visible in pictures 38: 54 Designing for the inside of the box 43:04 Using approved copy to create messaging for inside of the box 48:30 Creating fun text for the side flaps 50:35 Bringing the project in to Adobe Dimension to see a 3d mockup 54:39 Adding assets to Dimension to build out the mockup in Dimension 1:05:09 Placing the mockup in a setting - adding a background 1:13:26 Exporting mockup for Aero 1:17:30 Viewing the product in Aero 1:23:55 Rendering an image from Dimension 1:28:01 Review of the AI daily creative challenge 1:41:03 Recap of the rebrand and packaging design project
Designing an Influencer Box with Nick Longo - 1 of 2
01:56:26
Adobe Creative Cloud

Designing an Influencer Box with Nick Longo - 1 of 2

Join Creative Executive Nick Longo as he uses Adobe Illustrator and Dimension to design an insta-worthy 3D influencer box for Schocolat, a healthy plant based alternative to chocolate spread. This week he’ll leverage existing brand assets, share how to work on a budget and incorporate real time client feedback in this packaging design crash course! Guest Nick Longo is the creative executive behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo Host Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco Featured client - https://spreadshocolat.com/ ----- Join us on Behance: https://www.behance.net/live Chapters 00:00 Start 02:00 Recap of Nick’s work 06:56 Introduction to the package design project - Influencer Box 18:01 Starting the package design - die line box diagram from printer 22:45 Designing to put two products in one box 26:32 Working with type 32:10 Editing the fonts to be print ready 36:30 Adding imagery to the package box 43:34 Continuing to design adding necessary callouts 47:19 Back away from the design to get a fresh look 52:30 Adding the chocolate wave suggestion from chat 59:22 Adding copy notes from the client 1:02:00 Bringing in product imagery 1:07:30 Get copy sign off from client before going to print 1:10:50 Designing the “reveal” of the box 1:16:33 Font sizing for readability 1:19:54 Adding social media contacts to the box 1:23:45 Creating a pattern with text 1:32:15 Review of the AI daily creative challenge 1:46:42 Recap of day 1 of the package design project

PAST SPEAKING ENGAGEMENTS

Adobe Max 2020

What's this item about? What makes it interesting? Write a catchy description to grab your audience's attention...

Freshly Tapped - California Craft Beer Summit

What's this item about? What makes it interesting? Write a catchy description to grab your audience's attention...

CAREER WEEK - UCLA

A crash course in preparing your most powerful portfolio! This talk specifically helps graduating seniors or young creatives identify their unique story and apply it to their portfolio. Plus, it dives into online presence and LinkedIn tips and trick to help navigate any job search.

UCLA - GUEST SPEAKER

An all-encompassing 3-day intensive career development camp aimed to prepare students to pursue their career goals with clarity and confidence! Topics included: Enhancing Your Resume, Practicing Interviewing, Networking with Professionals, Learning from your Peers and Developing an Action Plan. 

Adobe Live - Packaging Process

Learn from creative executive and senior lecturer Nick Longo as he develops branding elements and packaging designs for a fictional company that specializes in snacks for kids ‘SNIX SNAX.’ Today, Nick teaches us how to think about and prepare for a design project. His overview of brand discovery will teach you us to ask the right questions and develop a successful story. Learn how to understand your clients and bring emotion into your designs!

Telling Your Story - General Assembly

An energetic workshop, taking 200 creative individuals through a story-telling exercise. Giving them an unique point of view to help write their own story and incorporate it throughout their digital footprint. 

Portfolio Tips - UCLA School of Arts

A walk through the portfolio process of a graduating design student. Highlighting a collective checklist of advise from creative directors nation-wide. 

Branding Bootcamp - General Assembly

A one day workshop at General Assembly's Santa Monica campus.helping students create a branded logo in a day. At the end of this eight hour course, each student leaves with a custom logo and graphic standards guide to use for their small business.

SEO Tips for Your Website

A crash course in SEO, highlighting unique tips and tricks to help attendees understand  search optimization for their websites. We also cover the Wix.com platform and all the SEO features in the software.

Website Branding 101

A presentation for small business owners, giving them hands on branding advice for their website. 

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