DIEHARD

REBRAND

Reimagining the iconic Sears Brand. A complete brand refresh including brand story, brand positioning, packaging, guidelines, and merchandise execution.

• DieHard Creative Director: Ross Carl

• Illustration by Justin Maller.

CHALLENGE

Reinvigorate the iconic Automotive brand to complete line of Power-based products with a new determined attitude.

RESULTS

A persistent new brand that caters to the adventurous consumer who demands high quality products catered to them. 

SERVICES

Branding

Brand Positioning

Rationale

Packaging

Retail Execution

QUOTE

"It's quite amazing to work on a brand you remember as a kid. Having this opportunity to elevate the brand was a dream come true."

-Nick Longo