Reimagining the iconic Sears brand to a new, adventurous consumer.
A complete brand refresh including brand story, brand positioning, packaging, guidelines, and merchandise execution.
• DieHard Creative Director: Ross Carl
• Illustration by Justin Maller.
Reinvigorate the iconic Automotive brand to complete line of Power-based products with a new determined attitude.
A persistent new brand that caters to the adventurous consumer who demands high quality products catered to them.
"It's quite amazing to work on a brand you remember as a kid. Having this opportunity to elevate the brand was a dream come true."