Combining Southwest cuisine and hospitality with modern Downtown Los Angeles culture.
Longo Designs created this unique and rustic brand creation for Denim Eatery, in Downtown LA's historic Fashion District. Denim is a Southern-style cooking restaurant with a friendly and welcoming vibe.
Develop a western-inspired restaurant brand with a warm, tailor-made personality in the heart of LA's Fashion District.
A comfortable, lived-in identity with a friendly personality and an authentic charm.
"It was quite a challenge to create something so original, yet familiar enough to be home-grown."