CINCH TOYS

Our team was chosen to develop an entire line of kids toys for Cinch Products. We named the brand, came up with a family of characters and designed 50+ plush products and play toys.

CHALLENGE

Design a completely new brand of boutique inspired infant toys with engaging characters at a value based price point.

RESULTS

A cheerful and whimsical line of toys, making it a "cinch" to mix and match characters for the ultimate baby gift. 

SERVICES

Branding

Product Development

Character Ideation

Trade and Collateral Design

QUOTE

"One of our most ambitious projects for sure. Rewarding to see it come to life in six short months."

-Nick Longo