CHARMLEE
BEVERAGES

Super unique adaptogenic drinks with benefits.

 

We designed a casual yet confident brand vibe, inspired by the “elevated nature” ethos. The main emphasis was to curate something totally new, but slightly familiar.

CHALLENGE

Create a line of mood-enhancing beverages with a casual, elevated brand vibe.

RESULTS

A unique but familiar brand that's confident, calm, and chill.

SERVICES

Creative Direction

Branding

Packaging & Print

Iconography